- Miami-based immersive exhibition center Superblue to make its first Asian investment in Incheon -

- Mayor Yoo to sign an LOI with Superblue in the U.S. on Feb. 22 -

Incheon Metropolitan City (Mayor Yoo Jeong-bok) is pushing forward the vision of becoming a global tourism hub by inviting a world-renowned media art exhibition. 

Mayor Yoo received a letter of intent (LOI) from Superblue CEO Daniel Dolan at the Hyatt Regency Hotel in Washington, D.C. on Feb. 22 to establish Superblue Korea, a branch of the immersive exhibition center based in Miami.

Superblue is the first immersive exhibition center launched by Pace, a prestigious New York-based gallery with a history of 63 years. 

The Miami venue, housed in a renovated 50,000-square-meter factory space, features installations by 26 globally renowned artists, including Japan’s leading digital art collective teamLab. Visitors to the exhibition can enjoy multi-sensory experiences in spaces where artists have instilled their artistry and immerse themselves in the artwork to become one with each artist’s design.

Since opening in Miami in 2020, Superblue has become a major cultural attraction, drawing 500,000 visitors annually despite the challenges of the COVID-19 pandemic. Amid plans to expand to cities such as New York and London, Superblue Korea will be the first of its kind in Asia.

A site in Golden Harbor, located within Songdo International Business District, is currently under consideration for Superblue Korea. Golden Harbor is also set to house Therme, Europe’s largest spa complex, further advancing Incheon’s goal of soaring as a global tourism destination.

Mayor Yoo remarked, “As South Korea’s gateway city, Incheon boasts high-value assets such as its international airport and seaports. We leveraged these strengths to establish the world-renowned art exhibition center here in Incheon, which will help us transit travelers passing through these transport hubs.” He added, “Once Superblue is built, it will become an excellent tourism asset, encouraging transit visitors to extend their stay in the city.”