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VR·AR content to become part of Incheon’s vision for the future

“Incheon VR/AR Production Support Center” to drivethe production of Incheon’s very own K-content

In recent years, K-content (VR/AR content) has garneredsignificant attention from overseas markets, following in the footsteps ofK-pop music and K-dramas. This rise in popularity of K-content is driven by aproduction system that blends Korea’s advanced technology and a solidfoundation of advanced culture to make people tune in from all over the world.And with more people staying at home since the COVID-19 outbreak, exciting VRand AR immersive content - both of which people can enjoy without worryingabout where they are - are becoming the answer to entertainment at home. 

Incheon has the perfect place for K-contentproduction - the Incheon VR/AR Production Support Center, which serves as acentral hub and platform for Incheon’s content production industry.

▲ In recent years, K-content (VR/AR content) hasgarnered significant attention from overseas markets, following in thefootsteps of K-pop music and K-dramas. 

And with more people staying at home since theCOVID-19 outbreak, exciting VR and AR immersive content - both of which peoplecan enjoy without worrying about where they are - are becoming the answer toentertainment at home. 


Mecca of the content industry, now spreading outinto the world


Immersive content using virtual reality (VR) and augmented reality (AR)technology is expanding not only to entertainment fields, such as games andimages, but also to industrial sites. In 2019, the VR/AR market for industrialapplications surpassed that of the entertainment VR/AR content market for thefirst time ever.

Moreover, the gap between the two markets is expected to tripleby 2023. For this very reason, Korea is focusing on the field of VR/ARindustrial applications, and is promoting various projects to push its agendaacross the country.

 

One notable project currently under way is agovernment-driven plan to open 14 VR/AR regional centers nationwide. Each Centerwill feature VR and AR production facilities, and support the production andcommercialization of VR and AR content in connection with local industries.

▲ Incheon VR·AR Production Center features threemain facilities - an open studio that exhibits content developed at the Centeron the 1st floor of Gaetbeol Tower, a dedicated simulator room that functionsas a content laboratory, and a content production room that lends advancedequipment such as motion capture equipment free of charge on the 2nd floor ofthe industry-academic cooperation building opposite to Gaetbeol Tower.

 


▲ Screen capture of “Rising” (developed at theVR·AR Development Hub Center


Meanwhile, Incheon already has a history of supporting the development of VR/ARcontent for the aviation industry. With the support of the city government,Augmented Knowledge Co., Ltd. introduced aviation maintenance content named“IAR-MAP” by combining AI and AR technology, which is applicable directly toaircraft take-off and landing activities at the Incheon International Airport.

With IAR-MAP, an aviation mechanic can check the maintenancemanual ahead of time while checking components or machinery, such as thelanding gear and wheels, suited for a particular model using AR imagery justbefore beginning maintenance activities. Incheon is also planning to findavenues into the global market, and promote start-up “discovery” projects withhub centers in other regions.

An official from the Incheon City Government said,“The VR/AR global market is expected to grow to KRW 119 trillion by 2022. Thethree domestic telecommunications companies are also actively participating inthe VR market by launching their own virtual reality platforms, and providing360-degree video services. We look forward to injecting some energy into theVR/AR contents industry in Incheon with our new Center.”

Incheon, a global creator for K-content

Incheon is at the Center of high-tech K-content business. Thecity is actively developing virtual and augmented reality content for landmarkssuch as the Incheon International Airport and Songdo Bio Cluster. Incheon alsoestablished a “Mid-/long-term development strategy for the VR/AR industry” inorder to advance and grow its local content industry.

Moreover, it opened the “Incheon VR/AR Production Support Center”as part of its broader initiative to develop the content industry, thanks toadded support from Incheon Techno Park, an industrial complex that supports thetechnological innovation of Incheon’s SMEs.

The Center, which opened in Songdo back in 2020, is a regionalbase dealing with virtual reality (VR) and augmented reality (AR), both ofwhich are drawing attention as core technology fields of the next-generationcontent industry. The Center operates an integrated inter-industry professionalhuman resources training academy, helping Incheon meet the demand forhigh-quality personnel from companies in related fields and create moreemployment opportunities. It also serves as a base for products and services fromrelated industries looking to expand globally by supporting the publishing ofVR and AR companies in the global market.

Furthermore, the Center supports contentdevelopment, lends AR and VR devices free-of-charge, develops professionals,and incubates companies with content that has proven to be effective based onindustry-academia-research cooperation.

▲ Incheon has established a “Mid-/long-termdevelopment strategy for the VR/AR industry” and has opened the “Incheon VR/ARProduction Support Center,” as part of its broader initiative to develop thecontent industry, thanks to added support from Incheon Techno Park, anindustrial complex that supports the technological innovation of Incheon’sSMEs.

 


▲ VR/AR Production Center in Incheon Techno Park



Incheon’s VR/AR Production Center

The Incheon VR/AR Production Support Center features three mainfacilities - an open studio that exhibits content developed at the Center onthe 1st floor of Gaetbeol Tower, a dedicated simulator room that functions as acontent laboratory, and a content production room that lends advanced equipmentsuch as motion capture equipment free of charge on the 2nd floor of theindustry-academic cooperation building opposite to Gaetbeol Tower.

Creators can develop AR/VR content using thesefacilities, use various types of head-mounted displays (HMD) and motion captureequipment capable of shooting and storing 360-degree moving images in 3D inorder to not only showcase/exhibits products, but also continue solicitingbusiness. In total, the Center has 354 pieces of expensive equipment (43types), including AR and VR control sets, available for various users.

▲ The Incheon VR/AR Production Support Centersupports content development, lends AR and VR devices free-of-charge, developsprofessionals, and incubates companies with content that has proven to beeffective based on industry-academia-research cooperation.

■ Virtual Reality (VR)

[Virtual Reality] A technology that makes virtual environmentsand objects appear as if they are in front of a person using special glasses orgoggles.

■ Augmented Reality (AR)

[Augmented Reality] A technology that is setup based on the realenvironment It superimposes virtual graphics created using computer graphicstechnology onto images from the real environment.


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