Incheon diversifies its e-Eum service with the e-Eum delivery service, the e-Eum You&I service, and the Incheon Direct Imports service
Incheon e-Eum, a win-win economy platform that connects Incheon citizens and local small business owners, is evolving thanks to the addition of new services.
The city plans to offer services that satisfy both citizens and small businesses by launching additional services linked to the Incheon e-Eum platform, the nation’s first mobile-based local gift cart system.
▲Incheon e-Eum, a win-win economy platform that connects Incheon citizens and local small business owners, is evolving thanks to the addition of new services. Image of the Incheon e-Eum card.
“Incheon e-Eum Add-on Services” refers to all platform services for users or franchisees in connection with the Incheon e-Eum platform.
Incheon e-Eum, which was first launched in July 2018, has helped revitalize the local economy by bringing in 1.56 million cumulative subscribers and KRW 7 trillion in cumulative transactions by the end of August this year.It also secured its finances to maintain its services with government support worth KRW 143.6 billion, which was the most among all metropolitan cities across the country.
Incheon plans to actively promote its linked add-on services fore-Eum so that the platform can grow beyond a simple payment system to a comprehensive system that supports the lives of citizens and small business owners with a self-sustaining structure that can ensure the continuity of the project.
The first add-on service launched by Incheon is “e-Eum Delivery,” a public delivery service using Incheon’s e-Eum platform.
e-Eum Delivery offers easy access to all Incheon e-Eum members via the mobile app. As a win-win proposition for both small business owners and consumers, e-Eum Delivery reduces the fee borne by small business owners by up to approximately 5%, the app offers discount coupons and additional discounts(1~5%) for consumers.
e-Eum Delivery, which Incheon officially launched in July, has recruited a total of 6,017 franchisees as of the end of August, exceeding 75% of the annual target set by the city for the entire year (8,000 franchisees) injust two months.
The number of orders also continued to increase, reaching 177,224 orders, and the cumulative order value in August increased by 20% compared to July.
The city plans to continue offering various coupons and events,including the customer review event (total benefits up to KRW 3 million offered) that was held until the end of August to promote e-Eum Delivery.
▲ If a customer pays with Incheon e-Eum at a Plus Franchisee store, he/she can receive an additional discount (1~5% depending on the franchisee) in addition to the cash back offer.The franchisee can use the Incheon e-Eum QR payment kit (0% payment fee)provided by the city, and receive a subsidy on Incheon e-Eum payment fees from its county or district government.
The second service is the “Plus Franchisee” service, which offers discounts for stores exclusively working with the Incheon e-Eum platform.
If a customer pays with Incheon e-Eum at a Plus Franchisee store, he/she can receive an additional discount (1~5% depending on the franchisee) in addition to the cashback offer. The franchisee can use the Incheon e-Eum QR payment kit (0% payment fee) provided by the city, and receive a subsidy on Incheon e-Eum payment fees from its county or district government.
As of the end of August, Incheon had managed to recruit 7,091 Plus Franchisees, an increase of 26% compared to last year. The city aims to recruit 20,000 total stores by the end of this year.
Incheon also plans to actively recruit Plus Franchisees by exposing the Plus Franchisee program more effectively on the Incheon e-Eum mobile app, and by creating a dedicated commercial district for Plus Franchisees and connecting them with a special Incheon e-Eum card.
The third service is “e-Eum Sharing,” a smart fund raising service based on the Incheon e-Eum platform. e-Eum Sharing is a genuine charity and donation service fully supported by the Incheon e-Eum platform - the entire donation process from collection to transfer of funds is completed through thee-Eum platform. In particular, e-Eum Sharing is helping Incheon establish aculture of donations for the under privileged who are experiencing significant hardships due to the ongoing COVID-19 pandemic.
As of the end of August, 3,985 citizens donated a total of KRW 30.68 million via the e-Eum Sharing initiative, which was launched in March of this year.
The city of Incheon plans to continue improving its e-Eum Sharing service so that all Incheon e-Eum users can share and help others as easily as possible. In addition, Incheon plans to boost the convenience and autonomy of e-Eum Sharing by providing a platform where various donation groups can participate in the e-Eum Sharing system.
▲ e-Eum You&I allows consumers who are not familiar with digital services or those who have difficulties using smartphones to issue an Incheon e-Eum card on-site at all 41Nonghyup Banks across the city. The service is helping fill the gaps in the Incheon e-Eum card system. The image above is of the e-Eum Sharing (donation and charity service based on the e-Eum platform), and the image below is of the signing ceremony for the e-Eum You&I service (on-site Incheon e-Eum card issuing service).
The fourth is called “e-Eum You&I,” a service that issues Incheon e-Eum cards at banks across the city. e-Eum You&I allows consumers who are not familiar with digital services or those who have difficulties using smartphones to issue an Incheon e-Eum card on-site at all 41 Nonghyup Banks across the city. The service is helping fill the gaps in the Incheon e-Eum card system.
Since the launch of the e-Eum You&I service in May, 928 new people have joined the Incheon e-Eum service, resulting in 2,106 transactions with a total value of KRW 600 million.
Incheon plans to accelerate its efforts to ensure that anyone, regardless of capacity or age, can benefit from the Incheon e-Eum platform by continuing its collaboration with Nonghyup Bank, and by actively promoting the e-Eum You&I service.
The fifth service is “Incheon Direct Imports,” an online shopping mall based on the Incheon e-Eum platform.
Incheon Direct Imports was launched to support non-face-to-face retail channels for local small and medium-sized enterprises and small businesses in the wake of COVID-19. Local small and medium-sized enterprises and small business owners can join the mall for free, pay no sales commission,and take advantage of a 10% cashback offer when consumers purchase goods through the Incheon Direct Imports mall.
The cumulative sales of Incheon Direct Imports reached KRW 2.3 billion as of the end of August, and the sales in August increased by 109% compared to the same month last year.
