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“Ganghwa Sum Ssal” on its way to Canada

40 tons exported next yearfor retail across the Korean community in Canada

“Ganghwa Sum Ssal,”Incheon's flagship rice brand, is on its way to Canada.

On December 9 (Friday),the Incheon Metropolitan City Government hosted an event to celebrate theloading of “Ganghwa Sum Ssal” rice (20 tons) at the Nonghyup Rice ProducerCooperative (RPC) Square in Ganghwa-gun, and marked the first batch of Incheonrice exported overseas. This first batch, 20 tons, will leave Busan Port onDecember 12 and travel all the way to Canada.



▲ “Ganghwa Sum Ssal,” Incheon'sflagship rice brand, is on its way to Canada. On December 9 (Friday), theIncheon Metropolitan City Government hosted an event to celebrate the loadingof “Ganghwa Sum Ssal” 20t Inquiries tons) at the Nonhyup Rice ProducerCooperative (RPC) Square in Ganghwa-gun, and marked the first batch of Incheonrice exported overseas. This first batch, 20 tons, will leave Busan Port onDecember 12 and travel all the way to Canada.

“Ganghwa Sum Ssal” isgrown in paddy fields rich in microorganisms and magnesium, blessed with anabundance of sunshine and sea breeze in Ganghwado Island, which boasts apristine environment free from industrial establishments emitting toxicpollutants. It is renowned in Korea for its high quality and flavorful taste.

Incheon plans to sell “GanghwaSum Ssal” to the Korean community in Canada through six major supermarkets ineastern Canada, and export two more batches (4o tons in total) next year.

This remarkableachievement is due in large part to the signing of an agreement on the exportof agricultural products (Ganghwa Sum Ssal) from Incheon to Canada betweenIncheon Metropolitan City, Ganghwa-gun, and Galleria KFT, a distribution andlogistics company in Vancouver, Canada, earlier this year in October. Incheonis hoping that exporting rice could appease local farmers concerned withfalling rice prices in Korea.


▲ Ganghwa Sum Ssal rice(20 tons) being packaged.

Kim Young-yoon, CEO ofRPC, said, "We will work with local farmers and agricultural cooperativesto prevent disruptions in the production and distribution of high-quality GanghwaSum Ssal so that we can increase our exports even further."

On December 2, IncheonMayor Yoo Jeongbok met with Minister of Agriculture, Food and Rural AffairsChung Hwang-keun and asked for additional support to help cover logisticsexpenses to encourage exports by local farmers in the Incheon area.

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