- City releases content for IncheonCraft and hosts event in celebration of Family Month in May -
- On and offline programs perfect for the entire family -
Incheon Metropolitan City (Mayor: Yoo Jeong-bok) is hosting the “2023 IncheonCraft Family Festa” featuring content based on the metaverse game “Minecraft” to celebrate Family Month in May. The Festa offers a variety of ways to enjoy the attractions Incheon has to offer.
The event, which gets under way on May 5 (Friday), Children's Day, and ends on May 31 (Wednesday), will involve a virtual platform called “IncheonCraft” that blends interesting elements connected to Incheon’s past history, its culture, and future industries. The City plans to use this opportunity to raise awareness of “IncheonCraft” and communicate with a wider audience.
The Festa has plenty of programs and content - available both online and offline - lined up that are perfect for family users. It includes videos for IncheonCraft produced in collaboration with popular YouTubers, a cinematic video titled, “Fly through the sky! Time Traveler Koon,” in-person visitor booths, and a souvenir event for IncheonCraft users.
As for the videos on IncheonCraft, Incheon has worked with popular YouTubers such as DINO, DUCKGAE, U_Seong, and GGUMONG. These videos will be YouTube Story-type videos tailored to the YouTube platform, and showcase different programs and content, including fun little mind games between the featured YouTube creators, available at the Festa.
In total, Incheon will release a total of seven IncheonCraft collaboration videos in sequential order on the YouTube channels of DINO, DUCKGAE, U_Seong, and GGUMONG on May 5 (Fri), May 7 (Sun), and May 16 (Tue).
On May 12 (Friday), Incheon will also unveil its cinematic production “Fly Through the Sky! Time Traveler KOON” made using Urban Air Mobility (UAM), which is considered a future mode of mobility. This video will be available on IncheonCraft's official YouTube channel, and the City will continue to communicate with viewers through events and giveaways using the comments section available under the video.
Moreover, Incheon will host a souvenir event for IncheonCraft users. Anyone who accesses the IncheonCraft server and content can participate in this event throughout the month of May for a chance to win some generous prizes.
Users will also have an opportunity to enjoy IncheonCraft offline. The City will set up an “IncheonCraft Zone” with global IT company ASUS on Children's Day (May 5; Fri) in the open area just outside Munhak Stadium’s east gate.
Another IncheonCraft Zone will be available at Incheon’s special pavilion set up for the “Korea Drone·UAM Expo 2023,” which gets under way for four days from May 17 (Wed) to May 20 (Sat) at Songdo Convensia.
For more details on the 2023 IncheonCraft Family Festa, please go to the Incheon Metropolitan City Government website (www.incheon.go.kr) or the IncheonCraft website (www.incheoncraft.net).
Lee Se-woong, Incheon’s City Brand Manager, said, "The ‘2023 Incheon Craft Family Festa,’ which will be available both online and offline, will give younger MZ generation users enjoy Incheon's history, culture, and future industries through a metaverse platform with their family.” He added, “We will continue to develop a diverse range of interesting content for IncheonCraft to communicate with the public.”
Meanwhile, Incheon has been building the IncheonCraft platform, which features an online virtual world of Incheon on Minecraft, since 2020. IncheonCraft received the silver prize at the 2021 Korea Advertising Awards and the grand prize at the 2020 Korea Public PR Awards, and it continues to build a robust following among younger generations, with about 500,000 users and 3 million views.
